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Hello,
A CIO friend of mine recently remarked that “CIOs are like goalies; you don’t know their name until they let one slip past.” The CIO Paradox to which he alludes is the following: Your many successes are invisible; your few mistakes are highly visible.
We all know why this paradox is a challenge: no one stands up to applaud when IT works, but they complain bitterly when systems are down. Some CIOs accept this as their reality, and they simply let IT’s performance speak for itself. Others are proactive about “marketing IT,” that is, developing a communications plan designed to let everyone know that IT is delivering value – regardless of how overt or visible that value is.
Where do you stand? Do you actively market IT or do you let your good work speak for itself? And if you do market IT, what are some tactics and strategies you might share with Heller Report readers? See item #1 below and tell us what you think.
– Martha
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1. How Do You Market IT?
Tell us what you think
2. Cumberland Farms SmartPay App
 Cumberland Farms CIO Dave Banks informs us that his company recently launched SmartPay, a pay-at-the-pump app for iPhone and Android smartphones. The new product is getting positive reviews all around. In fact, PYMNTS.com, called SmartPay the “Most Teched Out Payment Experience at Any Gas Station.” On that note, if your company has recently achieved great technology feats of strength and you want to spread the word, let The Heller Report know!
Read the Boston.com article
3. Solving the Technology Talent Crisis: Invitation to a CIO Executive Council Webcast
 With cloud, mobility and consumerization, companies are battling for technology talent more than during the '90s dot-com boom. But these new skills are in even shorter supply, despite the number of jobseekers. Please join me for a CIO Executive Council webcast on May 10 at 11:00 am ET. I will moderate a discussion among IT leaders from SAIC, BP, and The Irvine Company about how they are approaching the current technology talent crisis. This webinar is part of the Council CIO Paradox series and is free and open to non-Council members.
Webinar information and registration
4. In Search Of: Interim CIO for $400M Manufacturing Company in the Northeast
Heller Search is recruiting an interim CIO for a manufacturing company located in the Northeast. ERP program leadership experience is a must for this two month engagement. For more information, please reply e-mail us.
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Looking forward to seeing many of you at the CIO Leadership Event in Marco Island, FL next week!
Martha Heller
President, Heller Search Associates
martha@hellersearch.com
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